Module 5: LinkedIn Masterclass - LinkedIn Introduction & its Paid Media Options

Welcome to our free social marketing course! This is the first FREE, YouTube based social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 5 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam

WELCOME: Welcome to the LinkedIn Masterclass

LinkedIn is a social networking site for business professionals. With over 562 million members worldwide, it is one of the most popular social networks in terms of active users. The website focuses on business connections and industry contacts for employers and working professionals, allowing companies to present themselves through online pages and for users to find job listings and to enhance their connectedness in their area of expertise. 

We totally understand that personal branding can be tough, especially if you are an introvert, fearful of coming across pushy or just not a fan of self promotion. However there is a place for establishing yourself as the thought leader that you are! Sometimes you gotta channel your inner Oprah Winfrey and just go for it.

In need of some inspiration as you embark on your LinkedIn journey?

I love this article by Forbes:

10 Golden Rules of Personal Branding

And this handy article by the inspiring women over at Future Females:

How to optimise your LinkedIn Profile.

I'd love it if you connected with me on LinkedIn so we can encourage one another.

INTRODUCTION: Intro to the LinkedIn Masterclass Video

LET'S GET STARTED: What's this masterclass all about and the role of LinkedIn?

FUNCTIONALITY: LinkedIn Functionality

PAID MEDIA: LinkedIn's Paid Media Options

RESOURCES: LinkedIn Bonus Resources

FAQ's: LinkedIn FAQS

MASTERCLASS CONTENT (PDF Download)

Download Masterclass

Module 5 - LinkedIn Masterclass Updated

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Module 6: Social Media Strategy Masterclass - Crafting a Social Media Strategy

Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 6 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam

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INTRODUCTION: Crafting a Social Media Strategy Masterclass Video

Creating a social media strategy sounds challenging, but we are here to break it down for you - step by step!

We now know that social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, has been replaced with, “how can our business grow with social media marketing?”.

A social media strategy should serve to answer what role the various social media platforms should play in marketing your brand or service. This means addressing:

• What social media platforms are most appropriate for the brand

• What role each platform will play

• What success will look like for each platform

• How to determine how successful your social media is

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LET'S GET STARTED & STEP 1: What's this masterclass all about and how to conduct a social media audit

Assess your social media presence in comparison to that of your competitors and your industry, identify gaps and a top-line health score.

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STEP 2: Develop a Social Media Strategy

We show you how to merge:

• Your brand's best self

• Your audience's mindset

• Your cultural context

To help inform your social media strategy. And then develop a target persona to help you better understand, and create content for, your audience.

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STEP 3: Execute a Social Media Strategy

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STEP 4: Monitor & Tweak

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FAQ's: Social Media Strategy FAQ's

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MASTERCLASS CONTENT (PDF Download)

Don't forget to download the PDF for this module!

Module 7: Measurement & Optimization Masterclass (Social Media Analytics)

Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 7 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam

WELCOME: Welcome to the Measurement & Optimization Masterclass

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LET'S GET STARTED: How & Why to Measure & Optimize

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SOCIAL MEDIA PLATFORMS: Insights & Analytics

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GOOGLE ANALYTICS: Google Analytics. UTM's & Bit.lys

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MASTERCLASS CONTENT (PDF Download)

Don't forget to download the PDF for this module.

Module 7 - Measurement & Optimization

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Download PD • 6.77MB