HOW TO: Make A Logo 🎨✏️ | DIY / Beginner's Guide (NO Photoshop!)

Ever wondered how to make a simple logo without having to hire a designer and spend a fortune? It's easy to create basic logos for free or a small fee rather than breaking the bank when you just need something basic for your start up or business. I unpack seven of my favourite tips when it comes to design. It has taken me a good couple of years finding each of these tools so I hope I can save you some time by sharing my learnings! The designer I referenced and LOVE working with is Ramza Gilani- she is so sweet and her design skills are brilliant.

Please let me know if the comments if you have any questions and I would be so happy to help you out! Big hug and lots of love, Meg

21 ideas for a business glow up whilst *stuck at home* ✅ 💻 | Productivity Hacks

Hello everyone!

I hope you are all keeping safe at this strange time. I have popped together a list of 21 things that you can do to stay productive and sane during the lock down to work on yourself and your business. Sending you all the love and hope this was in some way helpful! #Productivity #GlowUp

If you want me to make a part two of this video, please give it a thumbs up and consider subscribing to my platform. Any questions? Please pop them in the comments section so that I can try to answer you! Big hug and so much love, Meg

Module 1: Free Social Media Marketing Course

Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 1 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam

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Social media has fundamentally altered marketing. Brands have had to radically adapt in order to stay relevant to the ways in which people create, connect and converse online. In this module, we explore basic concepts which will help you to understand each of the individual social media platforms.

These concepts include:

How social media platforms have evolved over the years

The roles of the various social media platforms

What a social media algorithm does

Paid vs. organic content

Tools and resources to make social media a breeze

Without further adieu, let's get into the basics of social media marketing.

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WHAT ARE THE BASICS OF SOCIAL MEDIA MARKETING?

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HOW HAS SOCIAL MEDIA EVOLVED?

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HOW TO CREATE A SOCIAL MEDIA PLATFORM STRATEGY:

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WHAT IS A SOCIAL MEDIA ALGORITHM?

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WHAT IS THE DIFFERENCE BETWEEN PAID MEDIA & ORGANIC MEDIA?

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WHAT ARE THE BEST TOOLS FOR SOCIAL MEDIA?

The best free stock photography websites: Unsplash, Pexels & Nappy Design resources to help you create your social media content in the correct dimensions: Canva, Pablo by Buffer, Adobe SparkIcon resources: Flat Icon & Icon Finder Paid media tools: Creative Hub, Ad Parlor, MoatScheduling tools: Facebook Scheduler, Hootsuite, BufferTracking and reporting tools: Bitly and Owly

Completed all the above videos? Now download the masterclass so you can refer back to it. Then it's time for your assessment!

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SOCIAL MEDIA MARKETING GLOSSARY

Flummoxed by all of the jargon? Why not check out our social media marketing glossary. It will help you to demystify some of the smoke and mirrors. Want it in a downloadable format? We got you covered!

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ADDITIONAL RESOURCES

We'll jump into how to promote content on the various platforms in the individual Masterclasses but I found this resource on the HubSpot blog which is really helpful in explaining Facebook's various Paid Media Options, as an example of best practise when it comes to paid social media marketing.

I also love Coursenvy's Social Media Posting Calendar .

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NOW IT'S YOUR TURN!

Before we carry on, I would LOVE to hear who you are and what you are looking to get out of the course so please leave a note introducing yourself :)

• What is your job title or industry?

• What are you hoping to get out of the course?

• What are you hoping to achieve with your social media?

• If you have a website or FB page you'd like to share with the group please do - let's support each other!