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Are you ready to dive into the world of digital marketing but feel overwhelmed by the jargon and concepts? Look no further - we're here to guide you through the basics and equip you with the knowledge and skills to thrive in this dynamic space! šŸ“²āœØ

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Introducing our comprehensive digital marketing landing page! Together, we will dissect the fundamentals of digital marketing, demystify the terminology, and explore the broad concepts that will empower you to feel confident in this ever-evolving landscape. šŸ’”šŸš€

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What you'll learn: 

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šŸ” Understanding Target Markets with Personas: Gain insights into identifying and understanding your target audience through personas, allowing you to create tailored strategies that resonate with your ideal customers

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šŸ›£ļø Customer Journey Mapping: Uncover the secrets of mapping the customer journey to create seamless and engaging experiences that guide your audience from awareness to conversion and beyond

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šŸ”Ž Search Engine Optimization (SEO): Master the art of optimizing your online presence to rank higher on search engine results pages, driving organic traffic and enhancing your brand visibility

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šŸ“± Responsive Design: Embrace the mobile-first era by understanding responsive design principles, ensuring your website and digital assets adapt flawlessly to different devices and screen sizes

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šŸ’» User Experience (UX): Learn how to craft exceptional user experiences that captivate and delight your audience, keeping them engaged and driving conversions

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šŸ“ Content Management Systems (CMS): Discover the power of content management systems and learn how to leverage them to create, manage, and optimize your digital content effectively

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🌐 Google My Business: Unlock the potential of Google My Business, a powerful tool for local businesses to enhance their online visibility and attract new customers

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šŸ”§ Website Essentials & Tools: Unveil the key components and essential tools for building a successful website that represents your brand and drives results

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šŸ–‹ļø Digital Copywriting: Master the art of crafting compelling and persuasive digital copy that captures attention, tells your brand story, and drives engagement

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šŸ› ļø Must-have Digital Marketing Toolkit: Explore a curated selection of essential digital marketing tools and resources that will elevate your strategies and boost your results

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Are you ready to remove the overwhelm and #dodigitalbetter? Let's embark on this transformative journey together! šŸŒŸšŸ“²

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Enroll now to unlock your digital marketing potential and join a community of passionate learners who are ready to thrive in the digital age!

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See you on the path to digital marketing success! šŸš€āœØ

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By the end of this class, you will possess the knowledge and skills necessary to thrive in the ever-changing digital landscape and drive impressive results for your business.

bite-sized lessons ā°

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  1. Welcome to the Class

  2. Your Project

  3. What is Digital Marketing?

  4. What does a Digital Marketing Manager do?

  5. Benefits of Digital Marketing

  6. Owned / Earned / Paid

  7. Digital Marketing Strategy

  8. How to conduct a SWOT Analysis

  9. Components of a Digital Marketing Strategy

  10. Google my Business Listing

  11. Important Web Concepts

  12. Introduction to Wix

  13. Basic Website Overview

  14. Wix CMS on Desktop

  15. Wix Mobile Optimizations

  16. Introduction to Google Analytics

  17. What is Content Marketing?

  18. Your New BFF: Canva

  19. Content Marketing, Social Media & Paid Media

  20. What is Responsive Design?

  21. What is Mobile Marketing?

  22. Mobile Marketing

  23. Email Marketing

  24. Batch like a Boss

  25. Must Have Digital Toolkit

  26. Acronyms You Need to Know

  27. Digital Marketing Trends in 2023

  28. The Evolution of Digital Marketing

  29. How to Make Money as a Digital Marketing Freelancer

  30. BONUS: Why I love my Job (Part 1)

  31. BONUS: Why I love my Job (Part 2)

  32. Thank You

Phone on Desk
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course format šŸ–Œ

The course is taught using a combination of: 

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  • Video Content 

  • Presentation Walkthroughs 

  • Downloadable PDF's 

  • Google Sheet Templates 

Megs Hollis

Channel info

Hi there! My name is Megs. I live in Cape Town, South Africa and work as a digital marketing freelancer. In my spare time, I love making how-to style digital videos so that you can #dodigitalbetter. This includes social media, digital marketing, Whatsapp for Business, Whatsapp Bots, teaching on Skillshare and much more! I really hope you enjoy watching my videos as much as I love making them. Big hug and so much love! Meg x

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Megs Hollis

Turbocharge your Marketing with ChatGPT | Skillshare Class Trailer

Read more TAKE THE CLASS: https://skl.sh/44pMnyR Are you ready to take your marketing game to the next level? Discover the cutting-edge potential of Artificial Intelligence (AI) with this short class — you can even complete it during your lunch break! Highlights: ChatGPT vs. GPT4 Explore the key differences between ChatGPT and the advanced GPT4 model. Gain insights into the latest advancements in AI technology and learn how to leverage them effectively in your marketing campaigns How does Bard compare? Dive deep into the fascinating world of Bard, another powerful AI language model. Understand its capabilities, strengths, and weaknesses, and discover how it stacks up against ChatGPT in enhancing your marketing endeavours Uplevel your marketing with AI | Learn how AI can uplift your marketing strategies, drive customer engagement, and unlock new opportunities for growth 10 Prompting Ideas Unleash your creativity with 10 powerful prompting ideas. Learn how to effectively utilize prompts to generate compelling content, engage your audience, and create marketing materials that leave a lasting impact What is Prompt Engineering? Discover why mastering the art of prompt engineering will become a crucial skill in the AI-driven marketing landscape --- 🌷 BE MY FRIEND: šŸ‘©ā€šŸ« My courses: https://skl.sh/36d0kaW šŸŒ My website: https://www.megshollis.com šŸ“ø Instagram: @megs.hollis šŸ”— LinkedIn: https://bit.ly/3Oci6fm šŸ“§ Email: hello@megshollis.com šŸ’° PayPal: hello@megshollis.com Have any video requests or suggestions? I’d love to hear them! šŸŽ„ WHAT I FILM WITH: 1. Canon EOS RP 2. Canon 50mm Lens 3. RODE VideoMic 4. CapCut / Da Vinci Resolve --- MUSIC LICENSE: Artist Name: Valedictorian Song Name: Musical Chairs (Instrumental) License #: 5998621636 Project Type: Personal Project #ChatGPT #ChatGPTCourse

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megs hollis, whatsapp for business

Whatsapp vs. Whatsapp Business | Key differences explained

Read more In this video, I discuss the key differences between Whatsapp and Whatsapp Business. Have any questions or comments? I'd love to hear them! Big hug and so much love, Megs POPULAR VIDS: How to build a Whatsapp bot: https://www.youtube.com/watch?v=Dp5dGyibvnM&t=84s How to build & launch a bot in 3 min: https://www.youtube.com/watch?v=oOUbusaQ0To&t=281s Why build a Whatsapp bot?: https://www.youtube.com/watch?v=LYwYfotp21I&t=107s 🌷 BE MY FRIEND: šŸ‘©ā€šŸ« My courses: https://skl.sh/36d0kaW šŸŒ My website: https://www.megshollis.com šŸ“ø Instagram: @megs.hollis šŸ”— LinkedIn: https://bit.ly/3Oci6fm šŸ“§ Email: hello@megshollis.com šŸ’° PayPal: hello@megshollis.com Have any video requests or suggestions? I’d love to hear them! šŸŽ„ WHAT I FILM WITH: 1. Canon EOS RP 2. Canon 50mm Lens 3. RODE VideoMic 4. CapCut / Da Vinci Resolve

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megs hollis, whatsapp for business

How to use ChatGPT to uplevel your marketing šŸš€šŸš€šŸš€ - *gamechanger*!

Read more If there are two things I love in this world, it's ChatGPT and marketing! In today's video I am combining BOTH to share with you some practical and fun ways to use ChatGPT to add that secret sauce into your marketing that you never knew you needed. I'd love to hear how you have been using ChatGPT to uplevel your marketing! Any comments or requests? Leave them down below! As always, big hug and so much love! Megs x šŸŽ¬ POPULAR VIDS: How to build a Whatsapp bot: https://bit.ly/3KIJpi6 How to build & launch a bot in 3 min: https://bit.ly/3mfQP2o Why build a Whatsapp bot?: https://bit.ly/3J0uPBv 🌷 BE MY FRIEND: šŸ‘©ā€šŸ« My courses: https://skl.sh/36d0kaW šŸŒ My website: https://www.megshollis.com šŸ“ø Instagram: https://bit.ly/3mlDc20 šŸ”— LinkedIn: https://bit.ly/3Oci6fm šŸ“§ Email: hello@megshollis.com šŸ’° PayPal: hello@megshollis.com Have any video requests or suggestions? I’d love to hear them! šŸŽ„ WHAT I FILM WITH: 1. Camera: Canon EOS RP / iPhone 2. Lens: Canon 50mm Lens 3. Microphone: RODE VideoMic 4. Editing software: CapCut 5. Royalty-free music: Audiio https://bit.ly/3fHRztG Simply use Megs70 to knock 70% off your audiio pro annual subscription plan. --- Artist Name: The Interstate Song Name: Branches License #: 8782198395 Project Type: Personal Project

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megs hollis, whatsapp for business

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