Are you ready to dive into the world of digital marketing but feel overwhelmed by the jargon and concepts? Look no further - we're here to guide you through the basics and equip you with the knowledge and skills to thrive in this dynamic space! š²āØ
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Introducing our comprehensive digital marketing landing page! Together, we will dissect the fundamentals of digital marketing, demystify the terminology, and explore the broad concepts that will empower you to feel confident in this ever-evolving landscape. š”š
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What you'll learn:
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š Understanding Target Markets with Personas: Gain insights into identifying and understanding your target audience through personas, allowing you to create tailored strategies that resonate with your ideal customers
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š£ļø Customer Journey Mapping: Uncover the secrets of mapping the customer journey to create seamless and engaging experiences that guide your audience from awareness to conversion and beyond
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š Search Engine Optimization (SEO): Master the art of optimizing your online presence to rank higher on search engine results pages, driving organic traffic and enhancing your brand visibility
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š± Responsive Design: Embrace the mobile-first era by understanding responsive design principles, ensuring your website and digital assets adapt flawlessly to different devices and screen sizes
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š» User Experience (UX): Learn how to craft exceptional user experiences that captivate and delight your audience, keeping them engaged and driving conversions
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š Content Management Systems (CMS): Discover the power of content management systems and learn how to leverage them to create, manage, and optimize your digital content effectively
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š Google My Business: Unlock the potential of Google My Business, a powerful tool for local businesses to enhance their online visibility and attract new customers
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š§ Website Essentials & Tools: Unveil the key components and essential tools for building a successful website that represents your brand and drives results
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šļø Digital Copywriting: Master the art of crafting compelling and persuasive digital copy that captures attention, tells your brand story, and drives engagement
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š ļø Must-have Digital Marketing Toolkit: Explore a curated selection of essential digital marketing tools and resources that will elevate your strategies and boost your results
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Are you ready to remove the overwhelm and #dodigitalbetter? Let's embark on this transformative journey together! šš²
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Enroll now to unlock your digital marketing potential and join a community of passionate learners who are ready to thrive in the digital age!
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See you on the path to digital marketing success! šāØ
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By the end of this class, you will possess the knowledge and skills necessary to thrive in the ever-changing digital landscape and drive impressive results for your business.
bite-sized lessons ā°
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Welcome to the Class
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Your Project
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What is Digital Marketing?
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What does a Digital Marketing Manager do?
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Benefits of Digital Marketing
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Owned / Earned / Paid
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Digital Marketing Strategy
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How to conduct a SWOT Analysis
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Components of a Digital Marketing Strategy
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Google my Business Listing
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Important Web Concepts
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Introduction to Wix
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Basic Website Overview
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Wix CMS on Desktop
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Wix Mobile Optimizations
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Introduction to Google Analytics
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What is Content Marketing?
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Your New BFF: Canva
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Content Marketing, Social Media & Paid Media
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What is Responsive Design?
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What is Mobile Marketing?
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Mobile Marketing
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Email Marketing
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Batch like a Boss
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Must Have Digital Toolkit
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Acronyms You Need to Know
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Digital Marketing Trends in 2023
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The Evolution of Digital Marketing
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How to Make Money as a Digital Marketing Freelancer
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BONUS: Why I love my Job (Part 1)
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BONUS: Why I love my Job (Part 2)
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Thank You
course format š
The course is taught using a combination of:
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Video Content
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Presentation Walkthroughs
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Downloadable PDF's
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Google Sheet Templates